In the world of entertainment or business, the quality of the video that you produce is as important, if not more so, than the idea that inspired you to create the video in the first place. Whether you have an idea for a movie or your company requires training videos, the general concept of quality is the same. You can provide “video as perfect content” (which is known as “video als perfecte content” in Dutch) for people.
Many business executives tend to gloss over the importance of video production. They think that if the video is for training purposes or to inspire their mission statement or instill their values into their employees, then it doesn’t have to require the same kind of investment that a national commercial might. This is where they miss the mark and why so many company training videos fail to do their job.
The job of any training video, for example, is to help employees understand the goals of the company better and learn how to accomplish their jobs in a more efficient or safer manner.
Most employees sit down to watch these corporate videos with the mindset that at least they get a break from the everyday doldrums of their office work.
When you are putting any kind of effort and investment into a training video, you have a specific purpose in mind for that video. That’s the bottom line. You want to reach your employees, plain and simple.
So how do you reach them if they are not going to be that interested in it in the first place? By creating a video that captivates their attention from the beginning.
With any video production, your goal needs to be reaching your audience by appealing to their sense of sight and sound, and then their emotions.
No, you’re not going to get your employees to cry or feel powerful emotions. At least, you better not. But you need them to pay attention, otherwise that video is a waste of time and money.