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Importance Of Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO is not a new concept, but it has come into greater prominence in recent years as online visibility has become more important. 

SEO can be thought of as a means of enhancing the visibility and earning potential of a website or web page through better positioning and optimization within search engine results pages. You can browse this website https://seosupport.ca/services/small-business-seo/ to know more about SEO services.

Image Source: Google

The purpose of SEO is to improve the visibility and earning potential of a website or web page through better positioning and optimization within search engine results pages. In other words, if you want your website to show up higher in Google searches, optimizing your site is one way to achieve that goal. 

Benefits of SEO include: 

Increased Traffic: A recent study found that websites with optimized pages receive an average of 60% more visits than those without.

Higher Rankings: SEO can help your site rank higher in Google searches, which can lead to increased traffic and leads.

More Visible Site: When your site appears in the top results for relevant queries, it becomes more visible and likely to be used by visitors.

Increased Brand Awareness: When your site is well-optimized, it may show up as a recommended site on Google Maps and other map applications, increasing brand awareness.

Reduced Costs: By optimizing your website for popular search terms, you may reduce the costs of advertising or marketing campaigns that would target those same keywords.