Videos have essentially become a part of our daily life in this social media era. People watch online videos every day on their smartphones, smart TVs, computers, and so forth. Slowly, businesses have woken up to this phenomenon that videos can be an effective marketing tool to promote a brand. Keeping in line with this, it is not surprising that animated explainer videos have become a vital ingredient of an online marketing strategy.
Every single day, more and more companies are starting to utilize videos on their marketing campaigns, owing to their amazing performance on conversions and click-to-rate metrics, among numerous other marketing advantages. So, what is exactly an explainer video?
It is a short video that explains a business idea via a visually animated story. A picture may be worth a thousand words but a video is surely worth millions, especially in this era of the social media age. The best explainer videos offer an entertaining yet informative medium to get the viewers to better comprehend your product or services.
How do explainer videos have any impact on an inbound marketing campaign?
Explainer Videos Get Visitors to Visit your Website
One of the main issues for most online businesses is how to draw new online visitors to their websites and to rank on the first pages of Google. We are aware that videos or pages with videos have a more far better likelihood of being ranked on the first page of search results when compared to text-based pages. To sum it up, they are much simpler to digest and share, making them the ideal scenario for enhancing your overall ranking.
Explainer Videos Convert Videos into Leads
The first step was to increase visits to the website. Once that is accomplished, the next step is to convert those visitors into leads. Explainer videos enable your brand to provide the ideal pitch every time. The key ingredient is time. The average human attention span on a regular text-based website is around 8 seconds. To grab the attention of the viewers, you got to deliver your message swiftly and effectively.
It's not just about getting them to visit your websites but also about getting them to stay long enough to comprehend your brand. An explainer video on your landing page can increase the staying time from the initial 8 seconds to up to two minutes on average. That's a 1500% increase in engagement!