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Use Video Testimonials to Convert Visitors Into Customers

If you're marketing your business online then a video testimonial could be what turns traffic to your website into the customers you want. You can look for the best video testimonials via

Video Testimonials: Video Production Do's & Don'ts Generate Design

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Driving traffic to your website has never been an easy feat. If you're in the business market, turning traffic into potential customers can be a long and frustrating journey.

If you've ever kept track of how many people visit your website, you've probably questioned why you're getting so few hits. But don't become discouraged.

In this fast-paced society, we want information quickly, and what could be quicker than a search engine that produces tens of thousands of websites in a fraction of a second? So the entire world has access to your website. What are you going to do to turn a potential customer into a customer? With its personal touch, a video testimonial could do just that.

It makes sense then, surely, that in order to drive customers to your company you should start with the customers themselves. A video testimonial is a customer giving their opinion of your service on video.

To make a video testimonial you can consult a professional, see my resource box below, or, if you prefer, you can do it yourself. Quality is everything when it comes to advertising so you may want to invest in a decent video camera or perhaps hire one.

To make a good testimonial, the message should be sincere, clear, and concise.